This annual festival held at the base of Mt. Fuji draws thousands each year. Guests are treated to rolling fields of brightly-colored gardens and sweet sakura-flavored treats.
This logo concept for the 2018 iteration of the festival captures the idyllic harmony between two of the most iconic symbols of Japan.
Inspired by an annual spring sakura's bloom over the horizon of Mt. Fuji, Japan's most famous volcano, the resulting image is reminiscent of the rising sun.